Indie HQ

Expert eyes on the work that has to land.

Indie QuickCoach is the members-only review service from Indie HQ. Send the thing you want to get right — an awards entry, an op-ed, your website, a new pitch — and a specialist reviews it against what wins. You get back a private coaching page you can act on the same week.

6 review tools + live sprints · results in about 5 business days · included with membership
The signature tool

The second set of expert eyes every indie deserves — on tap.

Independent shops do remarkable work and then send it out with no one to catch the thing that would have made it land. QuickCoach is that catch: send an entry, a draft, a site, or a pitch, and get a specialist's honest, scored read before it ships — the same standard juries, editors, and buyers hold it to.

How it works

3 steps. One short form.

01

Send us the work

Sign in with your work email, pick a tool, and paste a link or your draft with a line of context. Two minutes, tops.

02

We run the review

A specialist scores it against the real bar — the same criteria the people who decide actually use — and writes you specific, usable notes.

03

You get a coaching page

A private page with your score, what's strong, and exactly what to sharpen, in priority order. Yours to keep and act on.

What you can send

6 review tools, one service.

Each one runs the same way — you send, a specialist scores, you get a coaching page back.

Awards Optimizer

Cannes, One Show, D&AD, Effie, Top 40 — any major show.

You send

Your entry draft and the official entry kit.

You get

It scored the way juries read, rewritten toward the shortlist — before you pay the entry fee.

Op-Ed Optimizer

Bylines and thought leadership, at any stage.

You send

A rough thesis, a stuck draft, or a finished piece.

You get

An editor-grade read: whether it's publishable, where to send it, and how to make it sharper.

Website Optimizer

Your agency site — a homepage or the whole thing.

You send

The link, and who your most important visitor is.

You get

A scored read on how a prospect sees you — design, message, proof, paths to contact — with fixes in priority order.

Messaging Optimizer

Positioning, value props, taglines, boilerplate.

You send

The copy itself, and who it's for.

You get

What's landing, what's mush, and rewrites you can use the same day.

Pitch Pilot

Earned media — your agency's news, not new business.

You send

Your story: a win, a campaign, a hire.

You get

A press pitch, angle, and rationale the trades bite on instead of delete.

Panel Pilot

Conference proposals, from kernel to submission.

You send

A panel idea — or a proposal that got turned down.

You get

A conference-ready proposal with the newsworthiness to get picked.

Members can also request Market Intel — a landscape read on a category or competitive set when you want the lay of the land before you move.

What lands in your inbox

A coaching page, not a shrug.

  • 01A clear score against the framework that matters for your kind of work.
  • 02What's already strong — so you keep it.
  • 03Exactly what to sharpen, in priority order, with the why.
  • 04A private page you can keep, share with your team, and come back to. Every past review lives in your library.
Turnaround & cost

Included with membership.

No per-use fee. Send as much as you like across the year — each one is a single, thorough expert evaluation.

StandardAbout 5 business days

The included pace for every tool. Send it in, and your coaching page appears in your library when it's ready — you'll get an email the moment it lands.

Rush36 hours · $99

Need it fast? Add the 36-hour rush at checkout. The clock runs business hours, Monday to Friday — so a Friday-afternoon rush lands Monday, not over the weekend.

Whole teamEveryone's in

Interns to CEO, anyone at your agency can sign in with their work email and send work. One membership, never per-seat.

Need a human, fast?

15-minute member sprints

Book a quick 1:1 for a live gut-check on anything you're working on — no form, no wait.

Members: open QuickCoach →
Questions

The short version.

Yes. Standard reviews across all six tools come with membership — no per-use fee. The only paid option is the 36-hour rush at $99 when you need something back fast.
A specialist, scoring against the same bar juries, editors, and buyers use. AI helps us stay organized and fast, but a human makes every call — and your project data is deleted when we're done.
Sign in with your work email at QuickCoach. If your agency is a member, you're in — pick a tool and send your work. Not a member yet? Join here and you're in the same day.
As many as you like across the year. Each submission is one thorough, single-pass evaluation — send the next piece whenever you're ready.
No — it backs them up. QuickCoach is another set of expert eyes before the work ships. Your team still drives the strategy and the calls.

Sharpen it before it ships.

QuickCoach comes with every Indie HQ membership. Lock your rate, bring your whole team, and never send the important stuff out cold again.