Indie HQ
Preferred Partner

The everyday way in.

An always-on, woven-in presence with the independent agency world — and warm introductions to members when there’s a genuine fit. It’s how most partners start.

What it is

A place in the community.

Preferred Partner is an ongoing relationship that puts your brand where independent agencies actually pay attention — the newsletter they open, the shows they watch, the editorial they read, and the conversations they trust.

It’s less like buying media and more like having a friend inside the community make the introduction. When there’s a real fit, we ask members first and connect you ourselves — relationship-first, never a data dump.

Woven into what indies already read.
How it works

4 steps, no mystery.

1

Reach out

A quick note about your company and who you serve — use the form below, or just email us.

2

We talk it through

A real conversation about whether it clicks — for you and for the community.

3

Pick your level

Core (share a category with up to two others) or Exclusive (own it outright).

4

We weave you in

A custom partner page, then a natural presence across everything we make.

What’s included

Two ways to partner.

Both run on a 6-month minimum. Published starting points — we’ll tailor the rest.

Core · non-exclusive

Core

$1,500 /mo
6-month minimum · up to 3 partners per category
  • Custom partner page on Indie HQ
  • 1 newsletter mention a month
  • 1 LinkedIn mention a quarter
  • 1 live-show read a month
  • Up to 4 warm introductions a month
  • Live-show participation as available
  • 20% off other IAN programs
  • Your rate locked for a year
Apply for Core
Exclusive · own your category

Exclusive

$3,500 /mo
6-month minimum · you’re the only partner in your category
  • Everything in Core, plus
  • Category exclusivity across all of IAN
  • 3 newsletter mentions a month
  • 1 LinkedIn mention a month
  • 4 live-show reads a month
  • Up to 10 warm introductions a month
  • 1 live-show participation a quarter
  • Your rate locked for two years
Apply for Exclusive

Become a preferred partner →

Who you’re reaching

The room, by the numbers.

350+
Member agencies
87
Cities worldwide
60%+
Senior leaders
55%
Newsletter open rate
6.5%
LinkedIn engagement
9,000+
LinkedIn followers
Own your category

One category. Up to three partners — or just you.

We cap each category at three Preferred Partners to keep it useful for members. Go Exclusive and it’s yours alone.

Open categories include

Accounts PayableAdTech + MarTechAdvisoryAgency PositioningAgency SearchAIAudio / PodcastingAwards EntriesCRMEmerging TechnologyExecutive CoachingGlobal Indie NetworksLegal / Business AffairsLivebloggingM&AMedia (incl. OOH)PRProgrammaticTalentWebsite Development

Don’t see yours? Tell us in your application — we build custom categories all the time.

How we choose partners

We look for partners who already work with independent agencies — often a couple of IAN members. It’s what lets us recommend you honestly. New to the indie world? Let’s still talk — fit and care are what we go on.

Apply

Let’s see if it’s a fit.

A few questions to get started. A real person reads every one — usually back to you within a day.

Got it — thank you.

A real person reads every one of these, and we’ll get back to you — usually within a day.

Prefer email? zanger@indieagency.news

Become a Preferred Partner.

Be part of the independent agency world — woven in, warmly, all year.

Start your application