Indie HQ
Blueprint Sessions

The deep dive — and the report everyone keeps.

Blueprint is where indie operators go deep on the problems that actually matter — half-day deep dives, members-only webinars, confidential panels, and the inside read from our summits. Reported independently. Kept for good. And your brand stands beside it.

What it is

Thought leadership that earns its keep.

Blueprint is IAN’s deep, useful, independent content — built around the problems agencies actually lose sleep over: pricing, growth, AI, comp, protecting the work. No panel platitudes. Each one becomes something the community reaches for again and again.

The heavyweight play — deep, and valuable long after the room clears.

Half-day deep dives

Industry-critical topics, worked through in a room of senior operators.

Members-only webinars

Live, practical sessions members actually show up for.

Confidential panels

Off the record, so people speak freely and the truth comes out.

Summit read-outs

The inside summaries from our Summit and signature events.

Want to see one? Read the Client Churn Blueprint — open to everyone →

Why partners love it

Stand beside the best thinking in indie.

Blueprints are the deepest, most useful content we make — and the community keeps them because they earn it. Partner with one and that credibility rubs off: you’re welcomed in, and your name sits beside work that genuinely helps.

Beside work that matters

Your brand next to content the community trusts and comes back to — useful, credible, and yours to stand beside.

You’re part of it

When a topic’s yours, come be in the room — bring an idea, take a seat, join a real conversation.

Credibility that lasts

The report keeps circulating for months — and your name travels right along with it.

What you get

Your name beside the work.

Your name on the thinking

Brand association with the session and the report — the partner behind a genuinely useful piece of work the community keeps.

A report with a long tail

Blueprints keep circulating — downloaded, cited, and returned to for months. Ongoing visibility that keeps working.

Category association

Own the space the Blueprint is about. When the community thinks about that problem, they think about you.

In the room

Real conversations with senior operators — the kind of access and relationships that move real business.

How it works

From a topic to a keepsake.

1

We pick the topic

Industry-critical, chosen and reported independently. You’re welcome to suggest one.

2

We run the room

A deep dive, webinar or confidential panel with the right operators.

3

You’re associated

Your brand stands beside the work — and you’re welcome to take part when it fits.

4

The report lives on

It becomes a resource the community keeps coming back to, with your name beside it.

Investment

The premium play.

From $12K / Blueprint

One topic, one report, category association — built with you. Sponsor a single Blueprint, or a run of them across the year. These are our most valuable content partnerships, and they’re priced to the depth.

Who the report reaches

The right people keep it.

350+
Member agencies
87
Cities worldwide
60%+
Senior leaders
55%
Newsletter open rate

Let’s pick a topic.

Tell us the problem you’d want to put your name on — we’ll build the room around it.

Talk to us