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Three reflection tools drawn from the IAN Half-Day Session with Davis+Gilbert LLP and Evalla Advisors. Use them to think through where to focus, what to discuss with your team and advisors, and where to learn more. These are educational only, not advice, not a valuation, and not a determination of whether you should sell.

Half-Day Session · May 2026
Please read first These tools are educational only. They are not investment, financial, legal, tax, or M&A advisory advice. They are not a valuation, not a recommendation to sell or not to sell, and not a determination of whether your agency is ready for a transaction. Every company is different. Talk to qualified advisors before acting on anything here.
Tool 01

Readiness Reflection

A 4-minute reflection across 15 questions in three areas. The output is a summary of what you flagged as in place and what you flagged as needing attention — not a determination of readiness, a score, or a recommendation about whether to sell. Use it as a starting point for conversations with your team and advisors.

What this is
A self-assessment built from the IAN M&A Blueprint. You rate your agency on 15 items across three areas: Corporate Readiness (the books, the entity, the people), Personal Readiness (your number, your post-sale clarity), and Strategic Readiness (recurring revenue, AI, positioning).
How to answer
Each question uses a 1–5 scale. Just be honest — this is for you, not a banker.
1 Not at all — we haven't started 2 Barely — a few informal habits, nothing documented 3 Partway — we've started but it's inconsistent 4 Mostly — solid, with a few gaps 5 Fully in place — documented, followed, reviewed
What you'll get
A neutral summary of what you flagged as in place and what you flagged as needing attention across the three areas, with buttons to print, copy, or email the results. No score, no verdict, no recommendation about whether to sell.
↓ Start with the first question below. Your score updates live.
01

Corporate Readiness

Your books, your entity, your people. The boring stuff that decides whether a deal closes.

Your score so far:
02

Personal Readiness

Your number, your estate plan, the life you're trying to step into post-close.

Your score so far:
03

Strategic Readiness

Recurring revenue, AI posture, positioning, and the team that has to make it through the deal.

Your score so far:
0 of 15 questions answered. Results will appear when you're done.

Your Reflection Summary

Reflection summary only. Not a score, not a verdict, not advice, not a determination of whether your agency is ready to sell.

This is what you flagged across the three areas. It is not a score, not a verdict, and not a determination of whether you are ready to sell. Use it as a prompt for conversations with your team and your advisors.

Copied to clipboard
Tool 02

Buyer Type Explainer

Four buyer types came up in Session 3: strategic, majority private equity, minority equity, and acqui-hire. They want different things from a seller. Answer five questions about what you say you want post-close and the tool will surface the type that aligns most closely with your stated preferences. This is educational, directional only, and not a recommendation that this is the right buyer for your agency. Real fit depends on the actual buyer and the conversation you have with your advisors.

0 of 5 questions answered
Tool 03

Pre-Sale Action Checklist

Ten general practices discussed at the session that agency leaders can think about working on, whether you ever sell or not. These are not personalized advice for your specific situation. Use the list as a prompt for conversations with your team and advisors, and check items off as you complete them.

0 of 10 actions complete