Powered by Toerek Law | Legal + Creative

Is it IP?

You made something, and you want to protect it. But half the time, the thing an agency tries to own — an idea, a concept, a strategy — can't be owned at all. Answer 8 quick questions and get a plain read: likely IP, maybe, or probably not.

A 2-minute gut-check, not legal advice — and taking it doesn't protect anything. For a real answer about your situation, talk to a lawyer. Toerek does this all day.

8 questions · about 2 minutes · nothing saved

1 / 8

Question 1

Your gut-check

Talk to Toerek

Talk to Toerek Law →

Four traps agencies fall into +

"But I had the idea first."Ideas aren't IP — the execution is. First to think of it doesn't win; first to make it real (and, for names, first to use or register) does.

"We made it, so we own it."Not always. If a client paid, they often own it. If a freelancer made it, they might — unless your contract says otherwise. Existing and owning are two different questions.

"It's a brilliant strategy."Strategy usually isn't ownable. If it's your edge, your protection is keeping it secret — not claiming it.

"It's on our website, so it's ours."Publishing doesn't create trademark or patent rights — and it can end a trade secret the moment it goes public.

A 2-minute gut-check, not legal advice — and taking it doesn't protect anything. For a real answer about your situation, talk to a lawyer. Toerek does this all day.