Jaka Bostjancic is a Slovenian music producer specializing in trap and hiphop genre. He shared with us his perspective on the music industry and how making a living off music is more possible now than ever.
There are two kinds of music producers these days, although they are slowly merging & becoming one; internet music producers (operating solely on the internet) and traditional music producers (who work with artists side-by-side). One is necessarily not better than the other one, both have their own benefits.
Internet music producers have this super power of working with dozens, even hundreds of artists from all around the world, where traditional ones on the other hand, can only work with a few. However, the music of traditional music producers happens to have more personality and characteristics and gives off a better vibe.
We talked to Jaka Bostjancic and he explained why he wouldn’t trade his place with traditional music producers and how he got started making music.
How does making music compare to other hobbies you have/had and how did you end up here?
“For me personally, there are only a few hobbies worth mentioning and those are music, photography/cinematography and marketing. All of these have it’s benefits and good sides, but for some reason music seems to be the one I love most. Probably because you can express your feelings through music and let it all out..you can’t do that with marketing.”
How hard is it for somebody to decide they want to be a music producer and make a living off it?
“Depends on what kind of person they are. The deciding part alone can be really hard for some people, especially those working on 9-5 jobs. They have something secure now and don’t want to risk it by focusing on music, especially not full time. And to really make it in the music industry you need to put in the work. So I’d say it’s rather difficult but if you want it as much as you want to breath, then it’s doable and so much worth the effort!”
What do you like most about music producing?
“Definitely the part where I get to hear final songs made to my beats haha! It’s so exciting to hear what they were able to come up with and very often the final song sounds a lot different than just the beat itself. It gives it a new perspective and character.”
What is your opinion on your local music scene in Slovenia?
“Ah, the term local can’t really be used in Slovenia, as the whole country is very small. For example, local in USA might mean just one area near you, let’s say Los Angeles. Here however, local means the whole country as it is too small to be defined by even smaller parts. But I don’t have any hatred against Slovenian music scene, I’m just not focusing on it for the time being.”
How did you get so “big”on social media and where is your audience mostly from?
“I wouldn’t say I’m already big now, it’s still a long journey to get where I want to be. But I get your point. The way I got so many fans is by developing connections with artists and music producers, paying for some ads and putting out my music on a weekly basis, no matter what. Consistency is the key here. And my audience is mostly from USA of course.”